1. Introduction

LaunchMyStore ("we", "us", "our") is operated by TradeFusion Technologies Pvt Ltd, registered in India under CIN U62091DL2023PTC419920, with our registered office at H 99 South Anarkali Som Bazar Delhi 110051, DL, India.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our e-commerce platform at launchmystore.io, our mobile applications, APIs, and related services (collectively, the "Services").

By using our Services, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use our Services.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: Name, email address, phone number, password, and business details when you create an account
• Store Information: Store name, description, logo, product listings, pricing, and inventory data
• Payment Information: Billing address and payment method details (processed securely by our payment partners)
• Communication Data: Messages, support tickets, and feedback you send to us
• Identity Verification: Government-issued ID or business registration documents when required

2.2 Information Collected Automatically

• Device Information: IP address, browser type, operating system, device identifiers, and mobile network information
• Usage Data: Pages visited, features used, time spent on the platform, click patterns, and navigation paths
• Location Data: General location based on IP address (we use Cloudflare for geolocation services)
• Cookies and Tracking: Information collected through cookies, pixels, and similar technologies (see our Cookie Policy)

2.3 Information from Third Parties

• Payment Processors: Transaction status and fraud prevention data from Razorpay, Stripe, PayPal, and PhonePe
• Social Media: Profile information if you sign up using Google or other social login options
• Analytics Partners: Aggregated usage data from analytics services

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Delivery: To create and manage your account, provide our e-commerce platform features, and process transactions
• Platform Improvement: To analyze usage patterns, develop new features, and improve the Aqua templating engine and overall user experience
• Communication: To send important updates, security alerts, subscription notifications, and respond to your inquiries
• Marketing: To send promotional content about our Services (you can opt out at any time)
• Security: To detect, prevent, and address fraud, abuse, and security issues
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Analytics: To generate aggregated, anonymized insights about platform usage

4. How We Share Your Information

We do not sell your personal information. We may share your data in the following circumstances:

4.1 Payment Processors

We share necessary information with Razorpay, Stripe, PayPal, PhonePe, and other integrated payment gateways to process your subscription payments and enable payment features for your store. These providers have their own privacy policies governing their use of your data.

4.2 Service Providers

We engage trusted third-party companies to perform services on our behalf, including cloud hosting (AWS, Google Cloud), email delivery, analytics, and customer support tools. These providers are contractually bound to protect your data.

4.3 Legal Requirements

We may disclose your information to government authorities, law enforcement, or other parties when required by law, legal process, or to protect the rights, property, or safety of LaunchMyStore, our users, or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to confidentiality agreements.

4.5 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement industry-standard security measures to protect your personal information:

• SSL/TLS encryption for all data transmitted between your browser and our servers
• Encryption of sensitive data at rest using AES-256 encryption
• Regular security audits and vulnerability assessments
• Access controls limiting employee access to personal data on a need-to-know basis
• Secure data centers with physical security measures
• Two-factor authentication options for account security

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We encourage you to use strong passwords and enable available security features.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Services to you while your account is active
• Comply with legal obligations (e.g., tax and accounting requirements)
• Resolve disputes and enforce our agreements

After account deletion, we may retain anonymized data for analytical purposes. Store data is retained for 30 days after cancellation before permanent deletion.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Data Portability: Request your data in a machine-readable format
• Opt-Out: Unsubscribe from marketing communications at any time
• Restriction: Request restriction of processing in certain circumstances

To exercise these rights, contact us at privacy@launchmystore.io. We will respond within 30 days.

8. International Data Transfers

LaunchMyStore operates globally and may transfer your data to servers and service providers located outside your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place:

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with all service providers
• Compliance with applicable data protection regulations

9. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data based on the following legal grounds:

• Contract Performance: Processing necessary to perform our contract with you, including providing the Services, managing your account, and processing payments
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our Services, fraud prevention, and security, where these interests are not overridden by your rights
• Consent: Processing based on your explicit consent, such as marketing communications and non-essential cookies (you may withdraw consent at any time)
• Legal Obligation: Processing necessary to comply with legal requirements, such as tax reporting and responding to lawful requests

EEA, UK, and Swiss users have additional rights under GDPR, including the right to lodge a complaint with a supervisory authority and the right to object to processing based on legitimate interests.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions
• Right to Correct: Request correction of inaccurate personal information we maintain about you
• Right to Opt-Out: Opt out of the "sale" or "sharing" of personal information (we do not sell personal information)
• Right to Limit Use: Limit the use of sensitive personal information
• Non-Discrimination: You will not be discriminated against for exercising your privacy rights

To exercise these rights, contact us at privacy@launchmystore.io. We will verify your identity before processing your request. You may also designate an authorized agent to make requests on your behalf.

11. Do Not Track Signals

Some web browsers transmit "Do Not Track" (DNT) signals to websites. Due to the lack of a common understanding of how to interpret DNT signals, our Services do not currently respond to browser DNT signals. However, you can manage your cookie preferences through our cookie consent tool and browser settings as described in our Cookie Policy.

12. Automated Decision-Making

We may use automated systems to process your data in the following ways:

• Fraud Detection: Automated systems analyze transaction patterns and account activity to detect and prevent fraudulent activities
• Security Monitoring: Automated tools monitor for suspicious login attempts and security threats
• Platform Optimization: Algorithms may personalize your dashboard experience based on usage patterns

We do not make decisions solely based on automated processing that produce legal or similarly significant effects on you without human review. If you believe an automated decision has been made incorrectly, you may contact us for a manual review.

13. Children's Privacy

LaunchMyStore is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 18. If we discover that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a minor, please contact us at privacy@launchmystore.io.

14. Third-Party Links and Services

Our Services may contain links to third-party websites, plugins, and integrations. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information. This includes third-party themes and plugins available in our marketplace.

15. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content. For detailed information about the cookies we use and how to manage them, please refer to our Cookie Policy.

16. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of material changes by posting the updated policy on our website and, where appropriate, via email. The "Effective Date" at the top indicates when the policy was last revised. Your continued use of our Services after changes constitutes acceptance of the updated policy.

17. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Data Protection Officer: privacy@launchmystore.io
• General Support: support@launchmystore.io
• Address: TradeFusion Technologies Pvt Ltd, H 99 South Anarkali Som Bazar, Delhi 110051, DL, India

If you are not satisfied with our response, you may have the right to lodge a complaint with a supervisory authority in your jurisdiction.