CompareUpdated November 2026
LaunchMyStore vs Wix Built to sell from day one.
Wix is a website builder with a store attached. Selling starts on Core at $29 a month billed yearly, templates can't be switched once a site is built, and its Pricing Plans app takes 4% of recurring sales on Core. LaunchMyStore is built for selling, starts at $24 a month billed yearly, and lets you change themes any time.
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Included by default
What does LaunchMyStore include by default?
- 0% platform transaction feesOn every plan and every gateway. You pay only your payment provider's own rate.
- 104 storefront languagesIncluded by default on every plan.
- Nova AI agentSets up and runs your store from chat on every plan, with an MCP server for Claude, ChatGPT and Cursor.
- Product reviews, freeFree with Foundry Reviews, LaunchMyStore's own reviews app.
- Premium themesIncluded on every plan, with the visual theme editor.
- 34+ payment gatewaysStripe, PayPal, Square, Tap Payments, PayTabs and more, on every plan.
- POS included free on Platinum2 seats included. On Starter and Gold, POS is an add-on at $49 per store per month.
$24/mo
LaunchMyStore Starter, billed yearly
Wix Core, its first plan that takes payments: $29/mo billed yearly
Any time
Change your theme
Wix templates can't be switched once a site is built
0%
Platform fee on subscriptions
Wix Pricing Plans charges 4% on Core
7 days
Free trial, $0 to start
Wix has a free plan that can't sell, and a 14-day refund window
The short answer
LaunchMyStore or Wix: which fits your store?
Wix is one of the most flexible website builders, and its store is one feature among many. LaunchMyStore puts the store first.
Choose LaunchMyStore if
- Selling online is the main job of your site.
- You want to change your theme later without rebuilding the store.
- You sell subscriptions or memberships and don't want a per-sale platform fee.
- You want a lower price for a plan that can take payments.
- You want an AI agent that sets up and runs the store from chat, plus an MCP server for Claude, ChatGPT or Cursor, on every plan.
- You want a point of sale included free on Platinum (2 seats).
Choose Wix if
- Your site is mostly bookings, events, a restaurant or a portfolio, with a small shop on the side.
- You want free-form, drag-and-drop design control.
- You'd like a free plan to build on before you start selling.
- Your catalog runs past 5,000 products. Wix allows up to 50,000.
- You want Wix's own POS hardware for a physical shop.
Side by side
LaunchMyStore vs Wix, feature by feature
Wix facts checked in November 2026 on Wix's plans page, its blog and its help center. Numbered notes link to each source.
| LaunchMyStore | Wix | |
|---|---|---|
| Cost | ||
| Cheapest plan that can sell | LaunchMyStoreStarter: $24/mo billed yearly, $30 monthly | WixCore: $29/mo billed yearly, $36 monthly1,2 |
| Next plan up | LaunchMyStoreGold: $70/mo billed yearly, $83 monthly | WixBusiness: $39/mo billed yearly, $46 monthly1,2 |
| Platform fee on store sales | LaunchMyStore0% on every plan | Wix0% on store products3 |
| Fee on memberships and recurring plans | LaunchMyStore0% (subscriptions included on Gold and Platinum) | WixWix Pricing Plans: 4% on Core, 2% on Business4 |
| Free trial | LaunchMyStore7 days, $0 to start | WixFree plan can't sell; 14-day refund on new paid plans5 |
| Design | ||
| Change themes after launch | LaunchMyStoreAny time | WixNot possible once a site is built6 |
| Editing | LaunchMyStoreVisual theme editor; code editor included on Gold and Platinum | WixDrag-and-drop editor7 |
| Selling | ||
| Products | LaunchMyStore100 (Starter), 1,000 (Gold), 5,000 (Platinum) | WixUp to 50,0008 |
| Payment providers | LaunchMyStore34+, including Stripe, PayPal, Square and Authorize.Net | WixWix Payments plus 70+ other providers9 |
| Multiple currencies | LaunchMyStoreIncluded on Gold and Platinum | WixWith Wix Payments, PayPal or Stripe10 |
| Storefront languages | LaunchMyStore104 languages, included by default on every plan | Wix180+, with a capped free auto-translation allowance11 |
| Subscriptions | LaunchMyStoreIncluded on Gold and Platinum, billed through Stripe | WixProduct subscriptions; not for digital products12 |
| Point of sale | LaunchMyStoreIncluded free on Platinum (2 seats); on Starter and Gold, an add-on at $49 per store per month | WixUS, Canada and UK, with Wix Payments; hardware from $6913 |
| AI | ||
| AI assistant in the admin | LaunchMyStoreNova AI agent on every plan | WixAria in the dashboard, plus monthly AI credits (200 on Core)14 |
| Manage the store from Claude, ChatGPT or Cursor (MCP) | LaunchMyStoreMCP server on every plan | WixWix MCP server, including a Claude connector15 |
Included (plan noted where it starts higher) Via an app or add-on, or with a fee or limit Not available
Sources
Wix facts checked November 2026 on the pages listed. Plans and prices change, so confirm on Wix's own site before you decide. LaunchMyStore facts are from our pricing page.
- 1.Wix plans
- 2.Is Wix free? (Wix blog, monthly prices)
- 3.Can I sell products with Wix? (Wix blog)
- 4.Pricing Plans: about the transaction fee (Wix Help Center)
- 5.Wix refund policy (Wix Help Center)
- 6.Switching your site template (Wix Help Center)
- 7.Wix eCommerce
- 8.Wix Stores limits (Wix Help Center)
- 9.About accepting payments (Wix Help Center)
- 10.Multicurrency overview (Wix Help Center)
- 11.About Wix Multilingual (Wix Help Center)
- 12.Creating subscription products (Wix Help Center)
- 13.Wix POS
- 14.About AI credits (Wix Help Center)
- 15.The Wix MCP (Wix developer docs)
What you pay
When you sell memberships or recurring plans
A store with $20,000 a year in recurring-plan sales, compared on LaunchMyStore Gold, the plan with subscriptions.
| Per year, billed yearly | LaunchMyStore | Wix |
|---|---|---|
| Plan | LaunchMyStore$840 (Gold) | Wix$348 (Core)1 |
| Platform fee on $20,000 of recurring sales | LaunchMyStore$0 | Wix$800 (4% on Core)4 |
| Total | LaunchMyStore$840 | Wix$1,148 |
Wix sells recurring plans and memberships through its Pricing Plans app, which carries the fee; on Business ($39/mo billed yearly) it drops to 2%. Without recurring sales, Wix Core ($348/yr) compares with LaunchMyStore Starter ($288/yr). Card processing fees apply on both and aren't included. The public code FLAT20 takes 20% off any plan.
Why merchants switch
Why merchants move from Wix
What changes when the store is the point of the site.
Change your theme any time
Wix templates can't be switched once a site is built. LaunchMyStore lets you install and switch themes whenever you like, without a rebuild.
No fee on recurring revenue
Wix's Pricing Plans app charges 4% on Core. LaunchMyStore charges 0% platform fees on subscriptions and every other sale.
A lower price to start selling
Selling on Wix starts with Core at $29/mo billed yearly. LaunchMyStore Starter is $24.
Store tools on every plan
Inventory, discounts and coupons, metafields, advanced SEO tools and business analytics are on every plan, Starter included.
Code-level control when you want it
Gold adds a code editor with full control of your theme, written in Liquid.
An MCP server that runs your store
Claude, ChatGPT or Cursor can manage products, orders and discounts through LaunchMyStore's MCP server on every plan.
Moving from Wix
Moving from Wix, step by step
Bring your catalog across with LaunchMyStore's product CSV template, or book a free call and we'll help you plan the move.
Step 1
Start your free trial
Create your store for $0 and take 7 days to set it up.
Step 2
Export from Wix
Export your products from your Wix store as a CSV file.
Step 3
Match the template
Download LaunchMyStore's sample product CSV and copy your columns across.
Step 4
Import your products
Upload the file in the product importer and check the results.
Step 5
Pick a theme
Choose a premium theme. You can switch to another one later whenever you like.
Step 6
Point your domain
Connect your domain, place a test order and go live.
Frequently asked questions
Pricing, fees, moving your catalog and where Wix is the better fit.
Still deciding? Email usKeep comparing
How LaunchMyStore compares with other platforms
LaunchMyStore vs Shopify
A lower entry price, premium themes included, free reviews from our own app and no extra fee for your own gateway.
LaunchMyStore vs WooCommerce
WooCommerce is free to install. Hosting, extensions and upkeep aren't.
LaunchMyStore vs BigCommerce
BigCommerce moves you up a plan as sales grow. LaunchMyStore plans don't cap your sales.
LaunchMyStore vs Squarespace
0% platform fees on every plan, 34+ gateways and 104 languages built in.
LaunchMyStore vs Ecwid
104 languages by default, free reviews and a staff seat on the entry plan; Ecwid adds them on Business.
LaunchMyStore vs Square Online
Choose any of 34+ gateways instead of Square only, and sell in 104 languages.
LaunchMyStore vs Etsy
Your own store with 0% platform fees next to Etsy's 6.5% per order, with the math worked through.
LaunchMyStore vs Salla
Salla is cheaper for Saudi stores selling at home. LaunchMyStore suits selling abroad.
LaunchMyStore vs Zid
Zid Pay fees worked through in SAR, and 104 languages against Zid's two.
All platforms side by side
Shopify, WooCommerce, Wix, BigCommerce and Squarespace in one table.
Build a store you can grow into
Start your 7-day free trial for $0.
0% platform transaction fees on every plan.